Many business owners have never heard of SEO (Search Engine Optimization). Those that think they know what it is, think it's some kind of black-magic that requires a guru that costs thousands of dollars. At its core, SEO is a marketing method. But most business people don't know that and have devalued its place in their marketing dollars. In reality, it is one of the best marketing plans for small businesses; an enormous way to optimize your ROI.
A good SEO plan will find relevant keywords, titles, links and content to make your website rise to page one in the SERPs (Search Engine Result Page) whether it be Google, Bing or Yahoo, Once you are on the first page of the SERPs, more visit0ors will flock to your website. Visitors are potential customers. Turning that potential customr into a customer is known as a conversion. This is the objective of SEO.
The goal of SEO is to get you on the first page of the SERPs. The infographic below will explain why. The ultimate is to be the first entry on the first page of the SERPs for your relevant keywords.
And lets face it, if you are not on the first page, you don't exist marketing-wise. Your business is invisible to the SERPs. That is not where you want to be.
When a person is browsing the search engines, hoping to find a business to meet their needs, most never go beyond the first page even though there may be thousands of results. Studies have shown that 91% of Browsers do not click on the second page.
That's why SEO is so important; it can get the small business owner's website to the first page of the SERPs. That's where customers congregate and that's the money is.
That is why the keyword, "Wareham Boatyard", dominates the first page of Google. It is also on the first page for the keywords, "boatyard" and "Marina", It is the first result on the first page for the keyword "wareham marina".